HARD MEN. DISCIPLINED LIFE.

New Breed is two brothers and a cousin from Central Alberta trying to make a difference in the lives of men around us. We have a passion for two things, FITNESS and the OUTDOORS. We train men to become physically fit and able to accomplish whatever goal they have set before themselves. Why are we the best at what we do? We grew up in the country. We work on the family farm, we hunt, we fish, we camp in the Rockies, we've run Spartans, competed in powerlifting comps, and loved every minute of it. We get you.

READY TO BECOME A NEW BREED OF MAN?

Shaping men physically for the many challenges they will encounter is what we do. Men love to hunt, fish, hike, backpack, canoe, chop wood, and kill and eat wild animals. We are here to make doing these things attainable for men who have fallen out of their ability to do so.

Find out why so many people trust the New Breed team forge men into stronger vessels. We have helped countless people lose weight and keep it off, while simultaneously gaining muscle and getting stronger! Longevity in health is what it’s all about.

Commit. Become A New Breed.
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A NEW BREED

The purpose of A New Breed is to inspire men to unleash their inner masculinity. The demasculinization the world preaches to men has gone too far. We are now left with weak, fickle, lazy men who do not know how to live off the God-given land they were provided, let alone live a life of discipline. A life that is respectable and honorable to others, his ancestors, and his Creator. We are here to develop a New Breed of men, who desire a life worth living—a life of physical prowess where nothing is too hard or out of reach.

Check out our Training Grounds to see the fully customizable programs we offer to help you take your fitness to the next level!

Become A New Breed Today.