
HARD MEN. NOT JUST A BUNCH OF WEENIES.
Our Definition of A Hard Man: "A man who is unafraid of living a life of discipline through sacrifice and hard work for the ones he loves. One who protects and provides for his family. Living a life that is respectable and honourable to others, his ancestors, and his Creator. He, is A New Breed of man."
New Breed is two brothers and a cousin trying to make a difference in the lives of men around us. We have a passion for two things, FITNESS and the OUTDOORS. We train men to become physically fit and able to accomplish whatever goal they have set before themselves. Why are we the best at what we do? We grew up in the country. We work on the family farm, we hunt, we fish, we camp in the Rockies, we've run Spartans, competed in powerlifting comps, and loved every minute of it. We get you because we are you.
DON'T BE A WEENIE. SIGN UP!
DON'T BE A WEENIE. JOIN OUR EMAIL LIST WITH THE THOUSANDS OF OTHER MEN WHO HAVE DECIDED TO TAKE ACTION AND UNLEASH THEIR INHERITED MASCULINE BREED TO BECOME HARD MEN.

READY TO BECOME A NEW BREED OF MAN?
Shaping men physically for the many challenges they will encounter is what we do. Men love to hunt, fish, hike, backpack, canoe, chop wood, and harvest and eat wild animals. We are here to make doing these things attainable for men who have fallen out of their ability to do so.
Find out why so many people trust the New Breed team to forge men into stronger vessels. We have helped countless people lose weight and keep it off, while simultaneously gaining muscle and getting stronger! Longevity in health is what it’s all about.
ARTICLES FOR HARD MEN.
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Fueling the New Breed: Nutrition for Strength a...
At New Breed, we know that hunters, anglers, and outdoorsmen demand peak endurance, strength, and mental focus to thrive in the wild. That’s why we craft science-backed nutrition and meal...
Fueling the New Breed: Nutrition for Strength a...
At New Breed, we know that hunters, anglers, and outdoorsmen demand peak endurance, strength, and mental focus to thrive in the wild. That’s why we craft science-backed nutrition and meal...
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How Alcohol Affects Your Fitness Goals: The Sci...
For many men balancing a social life with fitness goals can be challenging. A night out with friends often includes a few drinks, but have you ever wondered how alcohol...
How Alcohol Affects Your Fitness Goals: The Sci...
For many men balancing a social life with fitness goals can be challenging. A night out with friends often includes a few drinks, but have you ever wondered how alcohol...
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The Psychology of Discipline: How to Rewire You...
The wilderness demands resilience. Whether scaling an ice wall, trekking for miles through rugged terrain, or enduring the physical rigors of canoeing against strong currents, mental and physical fortitude are...
The Psychology of Discipline: How to Rewire You...
The wilderness demands resilience. Whether scaling an ice wall, trekking for miles through rugged terrain, or enduring the physical rigors of canoeing against strong currents, mental and physical fortitude are...

A NEW BREED
The purpose of A New Breed is to inspire men to unleash their inner masculinity. The demasculinization the world preaches to men has gone too far. We are now left with weak, fickle, lazy men who do not know how to live off the God-given land they were provided, let alone live a life of discipline. A life that is respectable and honorable to others, his ancestors, and his Creator. We are here to develop a New Breed of men, who desire a life worth living—a life of physical prowess where nothing is too hard or out of reach.
Check out our Training Grounds to see the fully customizable programs we offer to help you take your fitness to the next level!